Inspired: Antron Carpet Fiber

Client: Antron Nylon / Invista
Role: Tone Development, Concept, Interviews, Writing

I've done a good deal of work for Antron (a company that makes carpet fiber; see the video below for more), but this is probably my favorite project to date. It's a 20-page printed piece that revolves around finding inspiration in carefully handcrafted things. There's not a single mention of carpet in it, actually; this is all about story--and creating Antron as a resource for finding your design spark wherever you may encounter it.

Read the brochure here and, don't forget to take in its gorgeous photography and design, too.

Duke Executive Health

Client: Duke Executive Health
Role: Print Content Creation, Script Writing

No one can deny that healthcare is changing in the U.S. Duke Executive Health is ahead of the curve, offering comprehensive, one-stop, one-day health assessments to businesspeople who want an immediate handle on their health at this moment. It's preventative care for the jet set, and it's coming for everyone, just you wait. My contribution: creation of a conversational, straight-forward tone that gets to the heart (and lungs and spleen) of the matter.

See the Brochure

C5 Youth Foundation of Georgia

Client: C5 Georgia
Role: Brand Strategy, Annual Report Content, Web Content, Brochure Content, Online Newsletter Content, PR

C5 Georgia isn't your typical youth development program. The organization takes its time--five years with each student chosen--taking students from challenging situations and turning them into leaders primed for college and ready to return to their communities to create positive change. I've had the privilege of working on dozens of pieces for this remarkable organization over the past four years, including creating a unique brand strategy, writing their website and newsletters, and concepting and writing three consecutive annual reports.

Read the 2011 AR
Visit C5 Georgia on the Web
See C5's National Case Statement

Georgia Holiday Ball

Client: The Tourism and Development Alliance of Georgia (TDAG)

Role: Brand Strategy, Copywriting

Georgia's TDAG organization joined forces with the Georgia music hall of fame in late 2010 to celebrate something that our state has in spades: diverse musical heritage. In collaboration with  Dopp Kit Media , I defined brand strategy and messaging, wrote invitations and press releases, and themed the signature event--The Georgia Ball--a night of celebrity auctions, great food and music from every corner of the state. The revelation (and the Ball's theme line): Music Moves Us--to explore, discover, and enjoy every corner of our little part of the South.

Check out the event's signature piece--our theme immortalized in spray paint in Atlanta's Castleberry Hill Arts District.

InterContinental Hotels Group

Client: InterContinental Hotels Group
Role: Concept, Writing/Content Creation

InterContinental Hotels Group manages properties that you'd absolutely recognize anywhere in the world--InterContinental Resorts, Crowne Plaza, even Holiday Inn. So many, that they had a great idea that makes perfect sense, and probably makes travelers and conventioneers very happy. Why not, they thought, reward front desk employees for helping stranded travelers get settled into another, close-by InterContinential property when the location of choice is overbooked? From this, they created the LeadShare Program, which designer Stephanie Aron and I worked into a fun do-it-yourself guide that makes following the leader a (literally) rewarding experience.

We created a number of pieces, from a brochure to introductory letters and reward vouchers.

InReality

Client: Amtico Flooring, UK
Role: Writer, Art Director

This piece is one in a series of four brochures designed for UK-based Amtico Flooring showrooms and direct mail distribution. Titled InReality, each brochure subverts the typical contract interior case-study format to look at a space from the view of those who are most affected by it: those who live and work within its walls. Volume II (shown) profiles an installation of non-toxic Amtico flooring in an assisted-care facility in upstate New York. Others in the series profiled installations (and people) from schools, retail, and other public-facing locales where Amtico flooring makes a difference.

See the Whole Brochure