Client: The Tourism and Development Alliance of Georgia (TDAG)Role: Brand Strategy, Copywriting
Georgia's TDAG organization joined forces with the Georgia music hall of fame in late 2010 to celebrate something that our state has in spades: diverse musical heritage. In collaboration with Dopp Kit Media , I defined brand strategy and messaging, wrote invitations and press releases, and themed the signature event--The Georgia Ball--a night of celebrity auctions, great food and music from every corner of the state. The revelation (and the Ball's theme line): Music Moves Us--to explore, discover, and enjoy every corner of our little part of the South.
Check out the event's signature piece--our theme immortalized in spray paint in Atlanta's Castleberry Hill Arts District.