Client: EBSCO Publishing
Role: Summarization and Synthesis of Business Books
For EBSCO's Business Book service, I summarized, simplified and synthesized thousands of pages of content for skimming, scanning and easy digestion by corporate players on the go, condensing entire business-focused volumes into downloadable summaries available by subscription. From marketing to sales, policy to corporate compliance (and about every other hot-button you can think of), I touched 30-some titles over my relationship with the company.
Visit EBSCO's Business Book Summaries on the Web
Client: Duke Executive Health
Role: Print Content Creation, Script Writing
No one can deny that healthcare is changing in the U.S. Duke Executive Health is ahead of the curve, offering comprehensive, one-stop, one-day health assessments to businesspeople who want an immediate handle on their health at this moment. It's preventative care for the jet set, and it's coming for everyone, just you wait. My contribution: creation of a conversational, straight-forward tone that gets to the heart (and lungs and spleen) of the matter.
See the Brochure
Client: C5 Georgia
Role: Brand Strategy, Annual Report Content, Web Content, Brochure Content, Online Newsletter Content, PR
C5 Georgia isn't your typical youth development program. The organization takes its time--five years with each student chosen--taking students from challenging situations and turning them into leaders primed for college and ready to return to their communities to create positive change. I've had the privilege of working on dozens of pieces for this remarkable organization over the past four years, including creating a unique brand strategy, writing their website and newsletters, and concepting and writing three consecutive annual reports.
Read the 2011 AR
Visit C5 Georgia on the Web
See C5's National Case Statement
Client: Le Caveau Fine Wines
Role: Content Creation, Web
Le Caveau means "The Cave", an intimate, fantastic little place to grab a glass and some inside information on a favorite vintage. It's also a real space--a lovely little wine shop in charming Chamblee, Georgia run completely on the boundless energy of its world-traveling owner, Eric Brown. I had the pleasure of talking grapes with Eric, and writing some web copy that communicated his passion for one of the world's oldest beverages.
Visit Le Caveau on the web