Role: Brand Strategy, Web Content, PR Creation,
SMFD designs and builds furniture that pushes every hot-button headline point possible in the interior design biz. Made of reclaimed or sustainable materials, covered with do-no-harm varnishes and designed with an eye to both sleek modernism and quirky, almost rustic usibility, their desks, benches, shelving units and whole-business renovations are beautiful, and beautifully earth-friendly.
SMFD asked me to get to know them, learn about their work, their mission, and then write a couple of press releases and a web site. Check out two recent releases here and here and visit smf-d.com to really get a feel for who they are.