Client: Antron Nylon / Invista
Role: Tone Development, Scriptwriting
Antron makes carpet fiber, which is kind of the Intel inside the stuff that we walk all over every day. Chemical makeup and fancy coatings help this very special "thread" make a big difference to how good a floor looks after icky spills, goopy chemical drips and a hundred thousand or so stampeding feet. Thing is, even designers don't often think about carpet fiber and how choosing the right one can mean the difference between a gorgeous space...and a space that needs new floor covering in a few years.
I worked with Iconologic to write this light little video for Antron to help interior designers understand how "spec'ing" (specifying) carpet is so important to a space's look and longevity.