C5 Youth Foundation of Georgia

Client: C5 Georgia
Role: Brand Strategy, Annual Report Content, Web Content, Brochure Content, Online Newsletter Content, PR

C5 Georgia isn't your typical youth development program. The organization takes its time--five years with each student chosen--taking students from challenging situations and turning them into leaders primed for college and ready to return to their communities to create positive change. I've had the privilege of working on dozens of pieces for this remarkable organization over the past four years, including creating a unique brand strategy, writing their website and newsletters, and concepting and writing three consecutive annual reports.

Read the 2011 AR
Visit C5 Georgia on the Web
See C5's National Case Statement

Georgia Holiday Ball

Client: The Tourism and Development Alliance of Georgia (TDAG)

Role: Brand Strategy, Copywriting

Georgia's TDAG organization joined forces with the Georgia music hall of fame in late 2010 to celebrate something that our state has in spades: diverse musical heritage. In collaboration with  Dopp Kit Media , I defined brand strategy and messaging, wrote invitations and press releases, and themed the signature event--The Georgia Ball--a night of celebrity auctions, great food and music from every corner of the state. The revelation (and the Ball's theme line): Music Moves Us--to explore, discover, and enjoy every corner of our little part of the South.

Check out the event's signature piece--our theme immortalized in spray paint in Atlanta's Castleberry Hill Arts District.

doc.

Client: doc. Furniture
Role: Brand Development, Web Content Creation


doc. makes modern furniture with a sense of humor. Forget that sterile, sharp-edged glass coffee table in your mid-century obsessed grandmother's living room, this is modern furniture that really works with you, lives in your space, plays nicely with your other furnishings--even that stuff you picked up at Target. The nice folks at doc. asked me to help them define their brand (sly, quirky, with a wry sense of humor), write their web copy (of the same ilk), and sit in their chairs with great regularity. They're exceptionally comfortable.


Visit www.docbuilt.com

Terranova Landscape Design

Client: Terranova Landscape Design
Role: Brand Development, Web Content

Landscapers are a lot like those of us in the creative field--just with a bunch more dirt under their fingernails. They've got vision, passion for their art, a sense of color and scale, and loads of personality. That last one though, you've got to dig a bit to find. (Pun intended. Why not?) For Terranova, web designer Sheree Hill-Kim and I created a web look and feel with a lot of beauty, a little wit and a few thorns. (Ok, now I can't stop.) Just check the whole thing out here.

SMFD

Client: SMFD (Skylar Morgan Furniture Design)
Role: Brand Strategy, Web Content, PR Creation,

SMFD designs and builds furniture that pushes every hot-button headline point possible in the interior design biz. Made of reclaimed or sustainable materials, covered with do-no-harm varnishes and designed with an eye to both sleek modernism and quirky, almost rustic usibility, their desks, benches, shelving units and whole-business renovations are beautiful, and beautifully earth-friendly.

SMFD asked me to get to know them, learn about their work, their mission, and then write a couple of press releases and a web site. Check out two recent releases here and here and visit smf-d.com to really get a feel for who they are.