Wellet!

Client: OneView / Wellet
Role: Naming, Tone/Voice Creation, Copywriting, Scriptwriting

College is Haaaaard. Think about it: you're away from home for the first time. Your day is 100% your own, to schedule to the minute...or sleep in every morning. Pop-tarts start to look like the perfect food group. Sleep? Eh. Maybe tomorrow. Before you know it, the freshman 5 has turned into the freshman 20 and you're a raging ball of snot every other week. Wellet--a brand new wellness app aimed at college freshman--can help get you back on track.

I worked with startup OneView to create the name, voice, tone and content for this cool new way to engage the college population in wellness. It's dynamic, social, and full of tips, tricks and opportunities to win school-related schwag. Take a look! Maybe your routine could use some tuning up, too?

Check it out at www.wellet.com

Le Caveau

Client: Le Caveau Fine Wines
Role: Content Creation, Web

Le Caveau means "The Cave", an intimate, fantastic little place to grab a glass and some inside information on a favorite vintage. It's also a real space--a lovely little wine shop in charming Chamblee, Georgia run completely on the boundless energy of its world-traveling owner, Eric Brown. I had the pleasure of talking grapes with Eric, and writing some web copy that communicated his passion for one of the world's oldest beverages.

Visit Le Caveau on the web

Lawyers! On the Web!

Clients: Moebes Law, The Partin Law Firm, The Mabra Firm, Mykkeltvedt & Loftin, LLC

Role: Web Content Creation

They help people in distress. They give great advice on the law. The wear a lot of ties. Who are these people? The proprietors of small law firms; in the trenches helping ordinary schmoes like you and I stay on the right side of the law every day. I've written a handful of websites for these enterprising men and women in well-tailored suits. They're an interesting bunch, and while this might not be the most pants-on-fire exciting content on the planet, differentiation, clarity and consistency are all key skills demonstrated here. 


Case, as they say, closed.


Visit: Moebes Law, The Mabra Firm, M&L, Partin Law

doc.

Client: doc. Furniture
Role: Brand Development, Web Content Creation


doc. makes modern furniture with a sense of humor. Forget that sterile, sharp-edged glass coffee table in your mid-century obsessed grandmother's living room, this is modern furniture that really works with you, lives in your space, plays nicely with your other furnishings--even that stuff you picked up at Target. The nice folks at doc. asked me to help them define their brand (sly, quirky, with a wry sense of humor), write their web copy (of the same ilk), and sit in their chairs with great regularity. They're exceptionally comfortable.


Visit www.docbuilt.com

Terranova Landscape Design

Client: Terranova Landscape Design
Role: Brand Development, Web Content

Landscapers are a lot like those of us in the creative field--just with a bunch more dirt under their fingernails. They've got vision, passion for their art, a sense of color and scale, and loads of personality. That last one though, you've got to dig a bit to find. (Pun intended. Why not?) For Terranova, web designer Sheree Hill-Kim and I created a web look and feel with a lot of beauty, a little wit and a few thorns. (Ok, now I can't stop.) Just check the whole thing out here.

SMFD

Client: SMFD (Skylar Morgan Furniture Design)
Role: Brand Strategy, Web Content, PR Creation,

SMFD designs and builds furniture that pushes every hot-button headline point possible in the interior design biz. Made of reclaimed or sustainable materials, covered with do-no-harm varnishes and designed with an eye to both sleek modernism and quirky, almost rustic usibility, their desks, benches, shelving units and whole-business renovations are beautiful, and beautifully earth-friendly.

SMFD asked me to get to know them, learn about their work, their mission, and then write a couple of press releases and a web site. Check out two recent releases here and here and visit smf-d.com to really get a feel for who they are.