Client: InterContinental Hotels Group
Role: Concept, Writing/Content Creation
InterContinental Hotels Group manages properties that you'd absolutely recognize anywhere in the world--InterContinental Resorts, Crowne Plaza, even Holiday Inn. So many, that they had a great idea that makes perfect sense, and probably makes travelers and conventioneers very happy. Why not, they thought, reward front desk employees for helping stranded travelers get settled into another, close-by InterContinential property when the location of choice is overbooked? From this, they created the LeadShare Program, which designer Stephanie Aron and I worked into a fun do-it-yourself guide that makes following the leader a (literally) rewarding experience.
We created a number of pieces, from a brochure to introductory letters and reward vouchers.