Whirlpool

Client: Whirlpool
Role: Brand Strategy, Copywriting, App Flow and Content

Your appliances have spoken. Part Jetsons-era idealism, part common sense (Wouldn't it be great if your dryer could text you when your clothes are done?), Whirlpool Smart Appliances are the top of the line in connected home products.

I worked with Whirlpool's in-house design and marketing team to develop a full brand strategy for this new offering (including a friendly voice for washers, fridges and other appliances), then helped develop the flow of and content for connected apps, websites, in-box printed materials and other marketing.

Check it out fully at: mysmartappliances.com and whirlpool.com/smart-appliances