Client: Duke Executive Health
Role: Print Content Creation, Script Writing
No one can deny that healthcare is changing in the U.S. Duke Executive Health is ahead of the curve, offering comprehensive, one-stop, one-day health assessments to businesspeople who want an immediate handle on their health at this moment. It's preventative care for the jet set, and it's coming for everyone, just you wait. My contribution: creation of a conversational, straight-forward tone that gets to the heart (and lungs and spleen) of the matter.
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