Role: Writer, Art Director, Photo Assistant, Location Scout
Zeftron Nylon (a division of mega-chemical corporation Honeywell) makes some interesting products. Among them petroleum-based carpet fiber that is 100% recyclable, and can be made again and again from the same materials without using any more oil. They call the process "Closed-Loop Recycling," and I was commissioned to create a series of ads to illuminate the sustainable glory of this rather cool carpet. The ad above (and the remainder of the campaign, available via the link below) was shot on-location in Los Angeles by Gregory Miller, and appeared on the back cover of Contract Magazine.
See the Whole Campaign