Antron Carpet Fiber

Client: Antron Nylon / Invista
Role: Tone Development, Scriptwriting

Antron makes carpet fiber, which is kind of the Intel inside the stuff that we walk all over every day. Chemical makeup and fancy coatings help this very special "thread" make a big difference to how good a floor looks after icky spills, goopy chemical drips and a hundred thousand or so stampeding feet. Thing is, even designers don't often think about carpet fiber and how choosing the right one can mean the difference between a gorgeous space...and a space that needs new floor covering in a few years.

I worked with Iconologic to write this light little video for Antron to help interior designers understand how "spec'ing" (specifying) carpet is so important to a space's look and longevity.

Wellet!

Client: OneView / Wellet
Role: Naming, Tone/Voice Creation, Copywriting, Scriptwriting

College is Haaaaard. Think about it: you're away from home for the first time. Your day is 100% your own, to schedule to the minute...or sleep in every morning. Pop-tarts start to look like the perfect food group. Sleep? Eh. Maybe tomorrow. Before you know it, the freshman 5 has turned into the freshman 20 and you're a raging ball of snot every other week. Wellet--a brand new wellness app aimed at college freshman--can help get you back on track.

I worked with startup OneView to create the name, voice, tone and content for this cool new way to engage the college population in wellness. It's dynamic, social, and full of tips, tricks and opportunities to win school-related schwag. Take a look! Maybe your routine could use some tuning up, too?

Check it out at www.wellet.com