Wellet!

Client: OneView / Wellet
Role: Naming, Tone/Voice Creation, Copywriting, Scriptwriting

College is Haaaaard. Think about it: you're away from home for the first time. Your day is 100% your own, to schedule to the minute...or sleep in every morning. Pop-tarts start to look like the perfect food group. Sleep? Eh. Maybe tomorrow. Before you know it, the freshman 5 has turned into the freshman 20 and you're a raging ball of snot every other week. Wellet--a brand new wellness app aimed at college freshman--can help get you back on track.

I worked with startup OneView to create the name, voice, tone and content for this cool new way to engage the college population in wellness. It's dynamic, social, and full of tips, tricks and opportunities to win school-related schwag. Take a look! Maybe your routine could use some tuning up, too?

Check it out at www.wellet.com

Zeftron Nylon

Client: Honeywell
Role: Writer, Art Director, Photo Assistant, Location Scout

Zeftron Nylon (a division of mega-chemical corporation Honeywell) makes some interesting products. Among them petroleum-based carpet fiber that is 100% recyclable, and can be made again and again from the same materials without using any more oil. They call the process "Closed-Loop Recycling," and I was commissioned to create a series of ads to illuminate the sustainable glory of this rather cool carpet. The ad above (and the remainder of the campaign, available via the link below) was shot on-location in Los Angeles by Gregory Miller, and appeared on the back cover of Contract Magazine.

See the Whole Campaign